Privacy Policy – Equibiotic
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Privacy Policy

We care about your privacy and want you to feel comfortable when using our services. Therefore, below we present the most important information about the principles according to which we process your personal data and about cookies used by our Store. This information has been prepared in accordance with the GDPR, i.e. the General Data Protection Regulation.

For what purpose? – fulfillment of your order
On what basis? – sales contract (Art. 6(1)(b) GDPR), legal obligation related to accounting, requiring us to process your personal data (Art. 6(1)(c) GDPR)
How long? – for the duration of the above-mentioned contract until the expiration of our legal accounting obligations; additionally, your data will be processed for the period during which claims may be made – by you or by us (more information in the last table of this section)
What if you do not provide data? – you will not be able to place an order

  1. Placing an order in the Store – Part 2

For what purpose? – customizing the Store to users’ needs and improving the quality of our services based on feedback submitted by Buyers via the satisfaction survey
On what basis? – our legitimate interest in processing your data to conduct research on your satisfaction with our services (Art. 6(1)(f) GDPR)
How long? – if you do not provide feedback – 12 months from the date of your purchase or until we respect your objection to processing; if you provide feedback – until it is deleted or until we respect your objection to processing*; additionally, your data will be processed for the period during which claims may be made – by you or by us (more information in the last table of this section)
What if you do not provide data? – we will not take your feedback into account in improving the Store

* depending on which applies in each case and which occurs first

  1. Creating an account in the Store

For what purpose? – fulfillment of the service agreement for maintaining an account in the Store
On what basis? – service agreement (Art. 6(1)(b) GDPR)
How long? – until the account is deleted by you or us upon your request; additionally, your data will be processed for the period during which claims may be made – by you or by us (more information in the last table of this section)
What if you do not provide data? – you will not be able to create an account or use its features, such as viewing order history or checking order status

  1. Contacting us (e.g., to ask a question)

For what purpose? – handling your inquiries or requests
On what basis? – agreement or actions taken at your request to enter into an agreement (Art. 6(1)(b) GDPR) – if your inquiry or request relates to a contract we are or may be a party to; our legitimate interest in processing your data to communicate with you (Art. 6(1)(f) GDPR) – if your inquiry or request is not related to a contract
How long? – for the duration of a binding contract or – if no contract is concluded – until the expiration of the claims period*; additionally, your data will be processed for the period during which claims may be made – by you or by us (more information in the last table of this section)
What if you do not provide data? – we will not be able to respond to your inquiry or request

* depending on which applies in each case and which occurs first

  1. Browser settings or other similar actions allowing marketing activities

For what purpose? – direct marketing, including displaying personalized ads (more details in the “Profiling” and “Cookies” sections of the Privacy Policy)
On what basis? – our legitimate interest in processing data for the above purpose (Art. 6(1)(f) GDPR)
How long? – until the expiration or deletion of marketing cookies by you*
What if you do not provide data? – you will not receive suggestions for products or services that may interest you

* depending on which applies in each case and which occurs first

  1. Browser settings or other similar actions allowing analytical activities

For what purpose? – analyzing how you navigate the Store to adapt it to users’ needs (more details in the “Analytical Activities” and “Cookies” sections of the Privacy Policy)
On what basis? – our legitimate interest in processing data for the above purpose (Art. 6(1)(f) GDPR)
How long? – until the expiration or deletion of analytical cookies by you*
What if you do not provide data? – we will not take your preferences regarding Store usage into account when improving it

* depending on which applies in each case and which occurs first

  1. Giving your consent to receive marketing content from us (e.g., information about special offers)

For what purpose? – sending marketing information, especially special offers
On what basis? – your consent to our marketing activities (Art. 6(1)(a) GDPR)
How long? – until you withdraw your consent – remember, you can withdraw consent at any time. Processing until withdrawal remains lawful; additionally, your data will be processed for the period during which claims may be made – by you or by us (more information in the last table of this section)
What if you do not provide data? – you will not receive our marketing materials, including information about special offers

  1. Newsletter subscription

For what purpose? – sending newsletters
On what basis? – service agreement for newsletter delivery (Art. 6(1)(b) GDPR)
How long? – until you unsubscribe from our newsletter; additionally, your data will be processed for the period during which claims may be made – by you or by us (more information in the last table of this section)
What if you do not provide data? – you will not be able to receive information about the Store and our services

  1. Actions or omissions that may give rise to claims related to the Store or our services

For what purpose? – establishing, pursuing, or defending potential claims related to a contract or services provided
On what basis? – our legitimate interest in processing personal data for the above purpose (Art. 6(1)(f) GDPR)
How long? – until the statute of limitations expires or until we respect your objection to processing*
What if you do not provide data? – claims cannot be established, pursued, or defended

* depending on which applies in each case and which occurs first

PUBLISHING DATA

If you decide to post a comment, its content and your signature will be visible to other Store users.

We do not disclose your email address to other users unless you do so yourself.

PROFILING

Within the Store, we conduct profiling – this will occur with respect to you if you allow such activities. Profiling is the automated evaluation of which products or services you may be interested in, using information about the content you view. This ensures that product or service ads shown to you are better tailored to your needs.

Profiling does not result in decisions producing legal effects on you or similarly significant consequences.

ANALYTICAL ACTIVITIES

Within the Store, we conduct analytical activities to improve its usability – with respect to you, this will occur if you allow such activities. The analysis includes your navigation behavior, e.g., time spent on pages or clicked areas, so we can adapt the Store’s layout and content to users’ needs.

DATA SECURITY

We implement organizational and technical measures in accordance with applicable law, including SSL encryption.

COOKIES

Our Store, like most websites, uses cookies. Cookies:

  • are stored on your device (computer, phone, etc.);
  • do not change your device settings.

In this Store, cookies are used for:

  • statistical purposes
  • marketing purposes

To learn how to manage cookies, including disabling them in your browser, use your browser’s help file (press F1). Additional guidance is available on the following pages depending on your browser:

  • Firefox
  • Chrome
  • Safari
  • Internet Explorer / Microsoft Edge

Below is information on the cookies we use and their validity period.

cookie name cookie validity cookie function
_ga session duration Statistical tracking

Using your browser, you can at any time:

  • delete cookies,
  • block future use of cookies.

In such cases, we will no longer process them. More information about cookies is available on Wikipedia.

EXTERNAL SERVICES / DATA RECIPIENTS

We use external services that support our business operations. We entrust them with processing your data – they process it solely on our documented instruction.

Below is a list of your data recipients:

ACTION DATA RECIPIENTS DATA TRANSFER OUTSIDE THE EU
any action related to the Store hosting provider none
entity providing technical/IT support none
persons cooperating under civil law contracts supporting daily operations none
e-commerce platform operator none
legal office none
visiting the Store with marketing permissions enabled marketing service provider none
visiting the Store with analytical permissions enabled analytics service provider none
placing an order in the Store payment provider none
entity providing delivery – unless you chose personal pickup none
software provider supporting business operations (e.g., accounting software) none
standard office software provider (including email) none
wholesaler none
accounting office none
installment payment system provider none
newsletter subscription or consent to marketing messages newsletter/marketing service provider none
using the Store’s messenger messenger service provider none
using services provided via social media platforms social media platforms none
participation in satisfaction surveys about our products or Store entities enabling posting and comparing reviews none
contacting us (e.g., asking a question) standard office software provider (including email) none

Additionally: relevant public authorities, to the extent we are obliged to provide them with data.